The real results for PR will come over time. In an ideal world you would dedicate an hour a week to your own PR and forming good PR habits will help keep you on track.
If you can set aside some time each week – however much you can manage – you’ll be making good progress. Little and often is better than nothing at all!
So what can you do with this hour each week to start forming good PR habits?
- Target titles
- Work out what your target audience is reading, watching, and listening to. Follow these platforms across your social channels and interact with their posts
- Read!
- Make sure you’re reading the newspapers or magazines you want to appear in. Really get to know their content and any regular features they have. Your pitches have a better chance of landing if you know your target titles
- Update your media list
- Regularly check for new magazines or podcasts that may be relevant. Consider the smaller readerships, don’t just target the big titles. You never know where your dream customer is browsing
- Google alerts
- Set up a Google alert for your company name so if you get a mention online you won’t miss it
- Research national awareness days
- Some might be a good hook for you to plan some PR around.
Try at least one of these and you’ll be on track to forming some good habits in no time.
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